NEW START-UP, KNACK DISRUPTS $32 BILLION BAG MARKET WITH ONE BAG LIFE™ CONCEPT
PROVIDENCE, RI -- Oct. 30, 2018 -- Knack Inc., a Rhode Island company designing innovative products for busy professionals, today launched its premier One Bag Life collection, the first intelligent solution to the hassle of traveling with multiple bags. Knack Packs™ offer the hands-free convenience of everyday business backpack combined with the packing functionality of a suitcase. Leaving home and needing only one bag for any adventure is the essence of One Bag Life.
Created by former TUMI® executives including founder and CEO Charlie Clifford, and directors Chad Mellen and Larry Lein, Knack Packs are the result of two years of careful research, design and testing. “Knack’s One Bag Life concept will be transformational for the bag industry,” said Clifford. “Today’s young professionals want to simplify their carrying needs, look stylish and travel without friction. No brand has effectively addressed this challenge, until now. ”
One Bag Life business/travel backpack by start-up Knack Inc.
Knack Packs do the work of both an everyday business bag and a travel bag. When collapsed, they are the perfect backpack for a computer, tablet and business essentials. Expanded, Knack Packs reveal a separate compartment that neatly holds up to four changes of clothes. This unique system eliminates the need to carry a second bag for clothes or unpack everyday things to make room for travel items.
Knack Packs in medium ($165) and large ($195) are available exclusively at www.knackbags.com. The first 200 people to order will receive a limited-edition stainless steel Knack water bottle that fits perfectly in the bag’s side pocket.
“My own path to a One Bag Life began three years ago during a weekend adventure to Costa Rica. On every leg of the trip, I found myself struggling with my duffel filled with clothes, my backpack filled with work stuff, my phone with a translation app, and an ever-present cup of coffee,” said Knack founder and CEO Chad Mellen. “At first, I thought I needed more hands. Then I realized what I really needed was a better way to carry everything. After looking for a better bag, and realizing the solution didn’t exist, we created Knack.”
Knack Inc., a privately held company, offers packs for the active professional. Founded in 2018, the company’s mission is to design intelligent products that make it easier to get out and experience the world. With a focus on simplicity, authenticity, and flexibility, Knack’s One Bag Life concept offers freedom for professionals and travelers across all walks of life. For more about Knack and to experience One Bag Life, visit www.knackbags.com
Knack Inc. 508-596-6396